Three factors dominate the effectiveness of your sign: visibility, legibility and readability.

VISIBILITY – the purpose of having a sign is so that the intended audience notices the sign and reads the message.  Four factors affect visibility:  shape, size, color and location.  An effective sign makes the best use of all four factors.

LEGIBILITY – is the sign easy to read from 300 feet away?  Is the font a unique style that makes it hard to recognize?  Signs America can provide renderings of your sign with different  color options for the background and different letter styles.  Knowing the optimum distance for viewing the sign is the first step to calculating letter height

READABILITY – the message should be easy to understand.  This is determined by using the correct font style, correct letter height and spacing. Signs America has hundreds of fonts to select from.  Often, changing only one element of a sign – the font style, size, spacing, color contrast or layout – will directly relate to the effectiveness of the sign.

SITE SURVEY – Signs America provides complimentary site surveys.  During the survey, we will look at the space where the sign is to be installed.  We check to see if trees or buildings are in the way, if there are awnings, telephone poles or other signs or that block the view.  We can determine how high the sign should be placed on the building.

Contact Signs America to set up an appointment for your complimentary site survey and bring your signs into the 20th century.